Objectified
“Today you find only a few companies that take design seriously, as I see it. And at the moment that is an American company. It is Apple.”
— Dieter Rams
Former Design Director, Braun
If you’re passionate about design, I highly recommend that you check-out the documentary, Objectified. If you’re an Apple fan then you’ll likely enjoy it even more since there’s a great interview with Jonathan Ive, Apple’s Senior Vice President of Industrial Design.
It’s available on DVD or you can rent or buy it on the iTunes Store (although, I don’t understand why you can only rent, but not buy it in HD there).
Let me know what you think of it…
Robin
5:38am, January 10
It´s just awesome!
Saeid A.
5:54am, January 10
Great documentry. Looking forward to the next one. FYI Helvetica is another to watch (it’s a documentry the typeface & typography world).
Saeid.
Florian
8:55am, January 10
Strongly recommended for everyone. not just design people! Saw it at a screening at the university last year. Director Gary Hustwit was there for a discussion afterwards. Really bright and nice person.
Frypan
11:18am, January 10
Very cool.
hellopanos
1:43pm, January 10
Great one. I loved Helvetica more but both are recommended for everyone (and not only the design world).
Fantastic!
scott
3:43pm, January 10
Totally agree, was very inspiring, think i saw it at the right time, was in a bit of a design/work slump.
Also love Dieter Rams work.
Tony
7:55pm, January 10
Caught it on PBS a few weeks ago, and loved it. Chris Bangle’s comment about the difficulty of designing the rear end of a car is pretty funny, if you know his history with BMW.
Billrey
9:03am, January 11
Stupid thing isn’t available in Europe. iTunes movies aren’t available and the DVD is out of stock.